Documentation
Everything you need to personalise at scale
Guides and references for Adobe Target, the VEC, at.js, and Web SDK — written for marketing practitioners.
Getting Started
Guides
Multi-Step Modal Flows
Build teaser → email → confirmation flows across 6 step types, with conversion tracking and step-level analytics.
VEC Workflow Guide
Step-by-step walkthrough of the Visual Experience Composer — from opening a URL to activating an activity.
Advanced Frequency Modes
How to use Profile Attribute, Event-based Reset, and Until Conversion — the three frequency modes that need developer coordination.
Finding CSS Selectors
How to find reliable CSS selectors for VEC modifications — browser DevTools, selector strategies, and common pitfalls.
Custom Event Trigger
Fire Experience Lab modals and banners on custom JavaScript events instead of page load.
Email Capture Integrations
Connect Experience Lab modals and banners to Klaviyo, Mailchimp, HubSpot, Adobe Tags, SFMC, Marketo, and more.
Deploy via Adobe Tags
Run Experience Lab scripts directly in an Adobe Tags Custom Code action — no Adobe Target required.
Shareable Tool Configs
Share a pre-configured tool link with teammates or clients. One click saves your setup and copies a URL — no sign-in required.
A/B Variant Generator
Generate up to 4 independent experience scripts from one shared base config — one script per Target experience.
🤝 Need hands-on help with Adobe Target?
Experience Lab offers consulting for teams at any stage — new implementations, at.js migrations, activity audits, and VEC troubleshooting. Skip the trial and error.